Digital marketing demand is increasing day by day Search Engine Optimization (SEO) is an important digital marketing strategy that helps websites rank higher on search engine results pages. With the rapid advancements in artificial intelligence, the SEO landscape has undergone significant transformations. AI-driven algorithms and data analysis techniques have redefined how businesses optimize their online content for search engines. This article is about the impact of AI on SEO, highlighting key developments, benefits, challenges, and future trends.